Chapter 3: Essential Marketing Materials Return to the Marketing and Products Guide »

Essential Marketing Materials comprise the first rung on the marketing ladder for new businesses or those that are seeking to re-brand themselves. These materials are essential for communicating business identity and being prepared to connect with prospective clients when opportunity knocks by way of person-to-person contacts and business inquiries.

Studio Business Cards Learn More »

For savvy studio marketers, it’s all about how design can make a business card so interesting that those who receive it don’t want to let go of it. A well-designed business card is likely to earn a place of honor on an office bulletin board or the home refrigerator. So consider an unusually shaped card or even a fold-over design that will allow you to showcase a few examples of your photography. With a little creativity, your business card can turn into an effective image-marketing piece.

Studio Stationery: Letterhead, Envelopes and Note Cards Learn More »

While it is true that email has overtaken traditional letters and cards, businesses still have occasion to post traditional mail. Furthermore, handwritten notes are always appreciated by studio clients.

Opportunity Marketing Materials

At any stage of the business lifecycle, studio owners or managers will encounter unexpected opportunities to promote the business, so it is important to be prepared with essential marketing materials to make the most of these opportunities. Opportunity Marketing Materials include Teeny-Tiny Brochures, Be My Guest Cards, and Inquiry Fulfillment Materials.

Teeny-Tiny Brochures Learn More »

During countless everyday activities away from the studio, you are bound to be asked what kind of business you are in. You could just hand over a business card, but it would be much more effective to familiarize the person who inquires with exactly what you do by handing them a Teeny-Tiny Brochure. This multi-panel marketing device, which folds down to the size of a business card, has enough room to present thumbnail-size images of your work along with some essential text. Because of their tiny size, it’s possible to carry a quantity of them in a pocket or a purse so that you are always prepared to capitalize on an on-the-spot marketing opportunity.

Be My Guest Cards

When out and about in public, photographers often come in contact with subjects they would like to photograph for any number of uses, including studio samples, competition prints, or simply to practice new techniques. Offering a “Be My Guest” card is an excellent way to break the ice and establish your credibility and motivation in offering a free session to someone whom you have just met. Be My Guest Cards also can be handed out more liberally—perhaps by a marketing partner—to stimulate business during slower times of the year.

Inquiry Fulfillment Materials

Every business needs a strategy for handling telephone inquiries or other requests for information about studio offerings. An impressive and eye-catching studio information packet is ideal for fulfilling such requests.

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