Chapter 8: Internet Marketing Strategies Return to the Marketing and Products Guide »
The growth of Internet-based tools has provided photographers with a host of opportunities to expand their marketing reach to consumers through the phenomenon of “viral marketing.” Internet marketing allows studios to connect with qualified prospective clients that they might miss through other more traditional marketing efforts. Sometimes a website is the first and only opportunity a studio has to make an impression on a prospective client, therefore the image, professionalism and personality that it portrays is vitally important.
Designer Websites Learn More »
Designer Websites are the perfect solution for photographers whose goal is to create an impressive web presence with only a small investment of time and money. Designer Websites feature a variety of designs created with the professional photographer in mind. Simply choose your favorite template, then provide Marathon with your images and text, and your website will be up and running in about two weeks! All development is managed by Marathon’s team of professional web designers, so you can be assured of a great-looking, well-functioning, attention-getting website.
Custom Websites Learn More »
For an established studio with well-defined marketing needs, a custom-built website allows the utmost artistic and technical control. Key to the success of a custom site is to start with a well-thought-out plan that clearly communicates your expectations for the purpose, design and functionality of the entire site, as well as a clear understanding of its costs and production time. Allow your personal team of Marathon Internet Professionals to work with you in developing a unique website that expresses your personal style and reinforces your brand identity.
QuickSites Learn More »
QuickSites provide an immediate web presence for your studio while your website is still in development. This landing page contains your contact information, links to Marathon’s client education content and allows you to begin uploading password-protected sessions before your new website has gone live. There is no setup fee involved with a QuickSite, and it’s free when you start your monthly hosting.
Shopping Cart Learn More »
Marathon takes no commission on sales, and there is no charge for uploads. Update pricing on your own—any time—at no additional charge. Enable package pricing and sell multiple poses within each package. With this online photo shopping cart and the use of a payment gateway, your customers may securely order images anytime from your website.
Website Hosting Learn More »
Marathon’s website hosting service represents the best value anywhere for photographers. It includes all of the following at no charge: setup, e-mail accounts, web-based e-mail access, basic SPAM filter, session proofing, site statistics, preproduced client education pages, and live phone support Monday through Friday 8am to 5pm.
Blogs Learn More »
The appeal of studio blogs is easy to understand, as their structure allows them to serve multiple marketing purposes for photographers. Blogs are the perfect showcase for the studio’s latest sessions, and they provide a compelling reason for interested clients and prospects to return to the studio website on a regular basis. Blogs have caught on so quickly with consumers that many expect to find a blog on every studio website. This is good news for photographers, because blogs are a natural agent of viral marketing.
Designed and developed by Marathon’s own team of programmers, Marathon’s blog includes superb technical support—no need to turn to a third party developer when you want assistance. Customize your blog with color changes, header image and post videos or slideshows. Marathon’s blog features a wider aspect ratio to support today’s larger screens and also boasts security features to prevent SPAM posts and hacking. Enhanced features allow you to easily link to Facebook, Twitter, and MySpace so that you can take advantage of social networks in promoting your studio.
E-mail Marketing Learn More »
Marketing experts consider e-mail to be the most important advancement in communications since the telephone, which today it rivals as a means of person-to-person communication. Not surprisingly, eNewsletters have become one of the photography industry’s fastest growing means of marketing communication.