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Personalized Promotions
Increase Your Direct Mail Response Rate by 25%
Direct mail promotions typically yield a 1-2% return rate. However, studies indicate that a promotion utilizing Database Marketing can surpass a standard promotion 26 to 1. Database Marketing utilizes the latest advancements in digital printing technologies to incorporate key information from a database into the design and copy of the direct mail promotion. The result is a custom promotional campaign that has been personalized for each recipient.
Through a special process called Variable Data Printing, Marathon merges your database with the custom design for your marketing promotion. During the printing process, your database identifies what information is unique to the recipient and inserts the information into the promotion’s design producing a completely personalized marketing piece for each recipient. So now you can mail one promotion with an unlimited number of variations—insuring your marketing piece stands out from the rest.
With Database Marketing, the possibilities are endless. To learn how you can personalize your advertising at a very reasonable cost, contact an account representative at (800) 228-0629 today.
In the examples to the right we have:
- Personalized the card by addressing the senior by name on the front of the card and continuing it throughout the text on the back of the card. The database identifies whether the senior receives the girl or boy version of the card.
Personalized Marketing
Database Marketing incorporates key information from a database into the design and copy of the promotion. During the printing process, your database identifies what information is unique to the recipient and inserts the information into the promotion’s design producing a completely personalized marketing piece for each recipient.
To learn how you can personalize your advertising, contact an account representative at 800/228.0629 today.
Personalized Marketing Postcard
Price includes custom design services and variable data setup.
| 5.5x8.5 - 4/1 | ||||
| Total Quantity | 500 | 1,000 | 2,500 | 5,000 |
| Total Investment | $438.40 | $533.30 | $818.00 | $1292.50 |
| COST PER PIECE | 88¢ | 53¢ | 33¢ | 26¢ |
| 5.5x8.5 - 4/4 | ||||
| Total Quantity | 500 | 1,000 | 2,500 | 5,000 |
| Total Investment | $537.15 | $665.80 | $1051.75 | $1695.00 |
| COST PER PIECE | $1.07 | 67¢ | 42¢ | 34¢ |