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The Professional Photographer's Guide to Marketing Success

The Professional Photographer's Guide to Marketing Success

by Ann K. Monteith, PPA Certified, M.Photog.Cr., A-ASP

Written by the industry's foremost authority on portrait/wedding studio business, this book will help you succeed in the business of photography by taking the mystery out of marketing your business. This step by step guide walks you through creating a focused business concept to selecting and understanding your target market. Also included:

  • Establishing Your Market Advantage
  • Clarifying Your Marketing Focus
  • Building Strong Business Identities
  • Crafting Your Marketing Design Style
  • Essential Marketing Materials and Strategies
  • Client-Acquisition Marketing Strategies and Products
  • Client Education Strategies and Materials
  • Image-Enhancing Packaging Products
  • Relationship Marketing Materials and Strategies
  • Internet Marketing
  • Creating Marketing Campaigns
  • Brand-Building Marketing Strategies

    • Includes $50 Gift Card to Marathon Press and BellaGrafica

    8½x11 / 142 pages / multiple color photographs and illustrations
    plus shipping and handling
    (Order #G2MS) $49.95

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