Put more money in your pocket through best

practices in marketing and sales!

Day 1

Sales Success Strategies - What You Need to Succeed - 9 a.m. - 5 p.m.

Ann Monteith will teach and demonstrate these vital sales strategies and techniques:

• How to create a selling plan that relieves sales anxieties—for you and for the client
• 10 super sales-building strategies
• Workflow-saving, profit-building sales techniques
• Projecting for profit—a live demonstration of how to use ProSelect to improve your sales and uncomplicate your workflow

Day 2

A Plan for Your Brand - Establishing Your Marketing Advantage - 9 a.m. - 5 p.m.

Ann Monteith and Mark Weber will lead you step-by-step through the process of creating a written marketing plan.

• Refining your business concept
• Identifying your target market
• Establishing your marketing advantage
• Clarifying your marketing message
• Establishing and marketing your business identity
• Creating strategies to exploit: opportunity marketing, client acquisition, client education, and relationship marketing
  

Day 3

Impact Marketing - Making an Impression on Consumers - 9 a.m. - 4 p.m.

Mark Weber will cover year-round promotional strategies for any marketing budget.

• Creating and budgeting profit-building year-round promotions
• Targeting the right client and marketing back to your client base
• Powerful promotional tools, including attention-getting copy
• Promotional pitfalls to avoid

Mark will also help you understand how to create an integrated Internet marketing strategy
that includes Social Media.

• What is Social Media
• Facebook and Twitter–Where do they fit in your business
• Using a better Internet Marketing Strategy
• How to generate buzz for your business

Speakers/Facilitators

Ann Monteith

M.Photog.Cr, Hon.M.Photog, CPP, ABI, A-ASP, Hon.A-ASP
Ann Monteith is the industry’s leading authority on studio marketing and management and author of the Ann Monteith Means Business blog and newsletter for professional photographers. She is a past president of Professional Photographers of America and holds the B.A. degree from Bucknell University.

Mark Weber

M.Photog.Cr, Cr., MEI, CPP
A marketing consultant with Marathon Press, Mark Weber has earned seven Photographer of the Year titles and is well known as an industry consultant, Mark holds the Bachelor of Fine Arts degree from the University of Nebraska at Omaha.