Marketingadvantageprogram

Have you ever really thought about what it takes to raise your marketing to the next level? 

• FOCUS. . . to assure that the brand you intend to build or enhance is appropriate for your business concept and target market.

• PLANNING. . . to assure that the marketing strategies you adopt and the promotional products you create reinforce and add meaning to your brand.

• FLEXIBILITY. . . to assure access to the widest possible array of marketing products, yet still maintain your desired design intent and graphic integrity.

• RELIABILITY. . . to assure that both the time and the money you invest in creating marketing strategies and products are well spent.

• SUPPORT. . . to assure that your good intentions translate into action and that your strategies remain relevant in today’s rapidly evolving marketplace.

• COMMITMENT. . . to assure your business success by implementing the strategies identified in your comprehensive marketing plan. 

Here’s how MARATHON'S MARKETING ADVANTAGE PROGRAM can help . . .

When you join this dynamic new plan, you become part of the industry’s only comprehensive marketing program that provides photographers with all of these vital resources:

• Professional one-on-one Strategic Marketing Plan review of your marketing needs to assure that your marketing activities are appropriate for your business position today and relevant to your future business and personal goals.

• Money-saving access to a vast array of marketing products that will appeal to any target market . . . from custom-printed promotional products to Internet marketing services . . . from graphic design to client education materials . . . from short-run, direct-to-press products to customized upscale boutique studio materials, including packaging.

• A structure that lets you spread your marketing payments over time, so that you can “pay-as-you-market.” and if you need to increase the level of your marketing, you can purchase additional “credits” through a product point system that assures savings on all Marathon and Bellagrafica products.

• Ongoing support by your personal MAP Facilitator, whose primary function is to help Map members keep their planning and execution on track and to assure their program fees are being used efficiently.

• An appealing array of year-round education and support resources including opportunities to network with fellow MAP members, some of the best marketers in the business.

MARKETING ADVANTAGE PROGRAM elements

Using a series of interactive work materials and questionnaires, we’ll help you clarify your business concept, express your graphic identity, understand your branding potential, and identify appropriate marketing objectives and strategies based on your current business position as well as future business and personal objectives.

Select only the products and services you need to make your marketing strategies pay off, using a money-saving Points-Plus-Payment system that creates real savings on all Marathon and Bellagrafica products:

• Logo Design and Custom Graphic Identity Services

• Bellagrafica marketing materials designed specifically for exclusive boutique studios

• Preproduced Promotional Pieces and Client Education Materials

• Automated mPrint press-printed promotional materials, including

custom-designed templates created specifically for your studio

• Custom Brochures, Cards, Client Education Folders, Image Booklets, and Newsletters

• Website Design Services and Website Optimization Service

• Database direct mail marketing services and Gift Cards

Your Program starts with

1000 MAP Product Points, and you can purchase more MAP Points at any time you need to expand the scope of your marketing.

Plus . . . you can earn additional Product Points by attending any of the outstanding educational programs listed on the MAP section of www.MarathonPress.com.

Receive direct discounts on these appealing products:

• Marathon Educational Publications

The program also includes, at no additional charge:

• Email Marketing Service setup

• Internet Hosting, including free Preproduced Content Pages

• Shopping Cart and Blog set up

Once you've decided on the strategies you wish to implement, Marathon will provide the following support at no additional charge:

Your Personal, Private MAP Control Site

Allows you to initiate and review all elements of your custom marketing program:

• An update-able to-do list to keep your marketing activities on track and on time

• The portal through which you order any of Marathon's automated products or services

• Location of the members-only MAP Website and Blog

• Access to your MAP account balance, which is updated weekly

Initial review of your Strategic Marketing Plan by your personal MAP Facilitator

Helps to make sure your plan is complete and that you are taking advantage of the most cost-effective marketing products.

MAP Progress Review with your Facilitator

Periodic pre-scheduled telephone conferences to assure that your marketing strategies are on track and to receive feedback about your progress.

MAP Website and Blog

Allows you to network with Marathon and fellow MAP members, keep up-to-date on MAP activities and events, learn about industry trends, and hear about the experiences and accomplishments of MAP members.

Periodic Marketing Teleconferences

Topic-specific teleconferences featuring Marathon staff members and well-known industry guest speakers.

Regional Marketing Advantage Forums

Join fellow MAP members at periodic seminars on hot industry topics

Seminar Attendance Product/Service Credits

Earn additional MAP Product Points to apply toward your marketing activities by attending any of the outstanding programs listed on he MAP section of www.MarathonPress.com. You'll receive updates on new program listings through the MAP Website and Blog.