The Only Workshop held at Marathons Headquarters in Norfolk, NE

Upcoming Workshops

Marketing and Design Workshop
with Marathon

Offered only at Marathon’s Education Center Norfolk, Nebraska

The Industry’s Best One-On-One Opportunity To Plan and Design Profit-Building Marketing Products

— Each workshop limited to 12 non-competing studios on a first-come, first-serve basis —

Designed especially for:

  • Photographers who are confident about their business concept, market target, and marketing message and are committed to implementing business-building marketing strategies.
  • Studios that wish to receive one-on-one assistance on their marketing projects from Marathon graphic designers, account representatives, and other marketing specialists.

Day 1
Understanding and Planning Key Marketing Strategies

8:30am - 5:30pm
In an informal classroom setting, workshop leader Mark Weber will increase your understanding of these vital marketing principles:

  • How to capitalize on new photographic trends and products
  • Creating promotional materials, including handouts, direct mail and client education
  • How to create a compelling business concept, including niche markets and boutique studios
  • Emphasizing product value and uniqueness of style
  • Why image marketing IS everything!
  • Displaying your work
  • Vital promotional materials, including handouts, direct mail and client education
  • Why “buzz marketing” IS everything!
  • Exploiting Internet marketing, including blogs and social networks
  • Creating marketing partnerships
  • Forming charitable partnerships
  • Creating a robust client-appreciation program
  • Marketing back to your clients
  • Gaining client referrals

Day 2
Working on Your Marketing Projects

8:30am - 5:30pm
During this busy day, you’ll meet with Marathon's staff of design professionals and marketing experts to accomplish the following:

  • Create a marketing style that is unique for your business
  • Begin the design process for marketing pieces
  • Visit with Internet professionals and other support staff
  • See first-hand how Marathon’s marketing technologies can work in your business

You will take with you . . .

  • A clear understanding of which specific marketing strategies and materials will drive the most cost-effective results for your business.
  • One or more 1st drafts of products created in your specific marketing design style.
  • An outline of additional marketing projects needed to achieve your specific goals.

Workshop Leader

Mark Weber Photo

Marathon marketing consultant Mark Weber holds the PPA degrees of Master Photographer, Photographic Craftsman, Master of Electronic Imaging, Certified Professional Photographer, and he has earned seven Photographer of the Year titles. He is well known as an industry consultant and leads Marathon’s Marketing Advantage Program.

Workshop Fee - $295

Includes up to two people from the same studio. Lunch provided each day.




Check out this added value . . .

Should you decide to enroll in Marathon’s Marketing Advantage Program, Marathon will reduce the $995 enrollment fee to only $495!

To register, call 800/228.0629.

Workshops fill up quickly because 12 non-competing studios will be accepted for each session.