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Marketing Calendar

January Promotional Activity   Studio Activity
Get Set for Bridal Fairs
Target: Engaged Couples		 Families/Older Siblings
New Samples Invitation Letter
Target: "Valued Client" File		 Families/Older Siblings
Send 1st Quarterly Newsletter
Target: "Valued Client" File		 New Samples Sessions
White Sale Promotion
Target: Families/Children		 New Samples Sessions
February Promotional Activity   Studio Activity
Restoration Services
Target: Families - Businesses		 New Samples Sessions
Business Portraits
Target: Business People		 White Sale Sessions
Black & White Sale
Target: Families/Children		 White Sale Sessions
Wallet Reminder
Target: Last Year's H.S. Seniors		 Business Portrait Sessions
March Promotional Activity   Studio Activity
Bunny Special
Target: Children		 Black & White Sessions
Flowers & Fun Promotion
Target: Children		 Black & White Sessions
Pet Special
Target: Pet Owners		 Bunny Sessions
Senior Ambassador Letters
Target: Current H.S. Juniors		 Flowers & Fun Sessions
April Promotional Activity   Studio Activity
Mother's Day Promotion
Target: Families/Children		 Pet Sessions
Send 2nd Quarterly Newsletter
Target: "Valued Client" File		 H.S. Ambassador Sessions
Cap & Gown Promotion
Target: Last Year's H.S. Seniors		 H.S. Ambassador Sessions
Mother's Day Sessions
Father's Day Promotion
Target: Children		 H.S. Ambassador Sessions
May Promotional Activity   Studio Activity
Springtime Special Mailing #1
Target: Families/Children		 Cap & Gown Sessions
Springtime Special Mailing #2
Target: Families/Children		 Father's Day Sessions
Restoration Services
Target: Families/Businesses		 Springtime Sessions
Senior Mailing #1
Target: H.S. Seniors		 Springtime Sessions
June Promotional Activity   Studio Activity
Studio Beach Promotion
Target: Children		 Springtime Sessions
Senior Mailing #2
Target: H.S. Seniors		 Senior Sessions
When I Grow Up Promotion
Target: Children		 Senior Sessions
Studio Beach Sessions
Senior Mailing #3
Target: H.S. Seniors		 Senior Sessions
July Promotional Activity   Studio Activity
Send 3rd Quarterly Newsletter
Target: "Valued Client" File		 Senior Sessions
When I Grow Up Sessions
Christmas in July
Target: Families		 Senior Sessions
When I Grow Up
Target: Children		 Senior Sessions
My Best Friend Promotion
Target: Children & Pets		 Senior Sessions
Family Sessions
August Promotional Activity   Studio Activity
Last Call for Seniors
Target: H.S. Seniors		 Senior Sessions
When I Grow Up Sessions
Restoration Services
Target: Families/Businesses		 Senior Sessions
Children & Pets Sessions
Family Relationship Promotion
Target: Young Families		 Senior Sessions
Fall Special Mailing #1
Target: Families		 Senior Sessions
September Promotional Activity   Studio Activity
Fall Special Mailing #2
Target: Families		 Young Families Sessions
Fall Special Mailing #3
Target: Families		 Fall Sessions
Little Angels Promotion
Target: Children		 Fall Sessions
Be a Santa Promotion
Target: Children		 Fall Sessions
October Promotional Activity   Studio Activity
Send 4th Quarterly Newsletter
Target: "Valued Client" File		 Little Angels Sessions
Fall Sessions
Holiday Gift Mailing #1
Target: Families/Children		 Be a Santa Sessions
Fall Sessions
Holiday Gift Mailing #2
Target: Families/Children		 Fall Sessions
Thanksgiving Mailing #1
Target: Families		 Holiday Gift Sessions
November Promotional Activity   Studio Activity
Thanksgiving Mailing #2
Target: Families		 Holiday Gift Sessions
Gift Certificate Sales Letter
Target: "Valued Client" File		 Family Sessions
Restoration Services
Target: Families/Businesses		 Thanksgiving Sessions
Home for Holidays Mailing #1
Target: Families		 Family Sessions
December Promotional Activity   Studio Activity
Home for Holidays Mailing #2
Target: Families		 Family Sessions
Client Appreciation Mailing
Target: "Valued Client" File		 Family Sessions
Pet Special
Target: Pet Owners		 Holiday Sessions
Siblings Portrait Sales Letter
Target: Last Year's H.S. Seniors		 Holdiay Sessions