What's the Buzz all about?

The Art of Viral Marketing to the Senior Client

The 21st century requires a new approach to marketing; especially when you are trying to reach Generation Y. Join Beth as she discusses how to reach out to the senior client through word of mouth marketing and create a "buzz" about your studio. In her program, she will discuss such topics as: the psychology of the teen client, branding your studio, viral networking with Facebook, creating buzz-worthy product lines, and selling the senior portrait experience.

  • Word of mouth marketing vs Traditional marketing
  • How to ignite buzz
  • Internet marketing 101-EZ: facebook, blogging, and podcasting
  • Creating demand in your market area
  • Branding and the importance of your identity
  • Buzz-worthy services, products and ideas
  • The "Purple Cow" and what does it mean to your studio?

Beth Forester

Beth Forester

also with Beth Forester

Originally Webcast:
May 6, 2009

Runtime: 82 minutes
Registration: $34




What is a MAP Code?

Raise your marketing to the next level with Marathon's Marketing Advantage Program (MAP)

Here's how Marathon's Marketing Advantage Program (MAP) can help . . .

When you join this dynamic plan, you become part of the industry's only comprehensive marketing program that provides photographers with all of these vital resources:

  • Professional one-on-one review of your marketing needs to assure that your marketing activities fit your business position today and are relevant to your future goals.
  • Real savings on all Marathon and BellaGrafica marketing products as well as complimentary services reserved exclusively for MAP members.
  • A structure that lets you spread your marketing payments over time, so that you can "pay-as-you-market." Spread many of the program costs into monthly payments through a points-plus-payment system that assures participants receive significant discounts across the entire Marathon and Bellagrafica line of products.
  • Ongoing support by your personal MAP Facilitator, whose primary function is to help you keep your planning and execution on track and to assure your program fees are being used efficiently.

How to get started:
To begin your own Marketing Advantage Program, call 800/228.0629 to speak with an account representative.

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