Selling the Senior Client

The art of "selling" the senior client is not just about what happens in the sales room. In this demanding market, we have to "sell our brand" to the senior before the first photo is ever taken. In this program, Beth will discuss how to connect with the teen client and start selling to them even before the first contact. She will also discuss effective ways to increase your senior sales both before and after the session.

  • Creating "brand" demand
  • Paper proofs and profitability
  • Increasing your average sale
  • Understanding and guaranteeing sales minimums
  • Creating products "for" the senior client
  • The art of the upgrade
  • The art of giving
  • Unique and "buzz worthy" product lines

Beth Forester

Beth Forester

also with Beth Forester

Originally Webcast:
June 3, 2009

Runtime: 68 minutes
Registration: $34




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