HomeEvents@Marathon
Marathon is bringing the best education the industry has to offer right to you! Events@Marathon is an online education center where professional photographers can attend seminars from the comfort of their own home or studio through live webcasts. You'll learn from some of the best and brightest educators in the photographic industry presenting a variety of topics. Best of all, you'll have the opportunity to ask questions and gain insight from presenter just as you would in person.
A limited number of reservations are accepted for each webinar so register early to be sure you are admitted. The schedule is constantly updated, so be sure to check back often for upcoming Events.
| Topic & Speaker | Date & Time | More Info | Register |
|---|---|---|---|
| Relationship Marketing with Sarah Petty |
Monday, May 12th 12PM - 1PM CST |
Registration: $47 Did you realize that 80% of your business comes from 20% of your clients? Learn how to build a strong relationship your clients to encourage them to refer their friends and return each year. Sarah Petty, one of the top marketers in the country, will teach meaty strategies for how to get clients emotionally attached to your brand in this jam-packed webinar. |
Register |
| PPA Charities Family Portrait Month with Angela Weedon |
Monday, May 19 12PM - 1PM CST |
Registration: FREE | Register |
| Operation Smile: One Studio's Mission to Change Lives with Terry Farmer, 2007 PPACH Family Portrait Month Top Donor |
Monday, May 19 5PM - 6PM CST |
Registration: FREE | Register |
| Portrait Safaris with Bruce Hudson |
Monday, May 29 7PM - 8PM CST |
Registration: $47
Are you tired of studio promotions where you end up discounting your photography to get people in the door? Join Bruce Hudson as he takes you step by step through one of his most successful marketing strategies, PORTRAIT SAFARIS! Imagine a promotion where you can actually CHARGE FULL PRICE for your creative work with happy clients in the end! Bruce will cover: What are PORTRAIT SAFARIS & why they are so effective Don't miss this opportunity to learn from a Marketing Master on how to make PORTRAIT SAFARIS consistently profitable promotions! |
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| Boutique Babies: Create, Build, and Profit with Children's Portraits with Rick and Deborah Lynn Ferro |
Monday, June 2 12PM - 1PM CST |
Registration: $47 Babies mean business. During this webinar the Ferros will show you how to create a Baby Boutique studio for profit. Some of the highlights covered will be:
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| Family Portrait Month: Charitable Marketing at Work with Charlene McKay, Family Portrait Month alumni |
Monday, June 9 12PM - 1PM CST |
Registration: FREE | Register |
| The "Art" of Donating to Charity Auctions with Bruce Hudson |
Monday, June 12 7PM - 8PM CST |
Registration: $47
Donating to private schools and charity auctions can be extremely successful. What are the secrets to making your donation the hit of the auction and how do you maximize all the sales possibilities? Bruce will share: Donating to auctions - where do you start? Bruce and his staff have been utilizing Auction Donations as an integral part of their marketing for nearly two decades. Through the years, all the bugs have been worked out and the result is a well-oiled machine. Join Bruce as he shares the "ART" of DONATING to CHARITY AUCTIONS! |
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| Marketing and the Boutique Studio with Vicki Taufer |
Monday, June 16 4PM - 5PM CST |
Registration: $47 each The recent history of professional photography chronicles a vivid period of change . . . change that is revolutionizing how photographers market and manage their businesses . . . change so profound that it has given rise to a new industry business model: The Boutique Studio. This transformation has demonstrated a need to market differently to an uncommon group of women consumers. During this webinar you will learn how to market your boutique business to attract your ideal clientele. |
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| Branding: Defining Your Identity with Julia Woods |
Monday, June 23 12PM - 1PM CST |
Registration: $47 each Branding: Defining Your Identity Who are you? Do you stand out in your market? Knowing who you are is the key element to a successful brand. During this webinar, you will learn how to understand who you are, define your brand, and stay consistence with it. These concepts will be your building blocks for more effective marketing. |
Register |
| Building a Baby Plan with Sam Puc |
Monday, June 30 12PM - 1PM CST |
Registration: $47 | Register |
| Glamour: Creating Couture Wedding Photography with Yervant and Anie Zanazanian |
Monday, July 7 12PM - 1PM CST |
Registration: $47
Today's wedding photographer competes with the world's top advertising firms and fashion photographers with their advertisements that reach out the young of today, eluding them to believe that they too can have all this for their special day. The wedding photographer now has to deliver results of stardom and glamour. With this, not only the whole mindset and approach of a photographer need to change and evolve, but also their own IMAGE and marketing. Hence, the emergence of BOUTIQUE style studios marketing for the very same market who are exposed to glamour through the media. Join Yervant and Anie Zanazanian as they unveil their new couture Designer Wedding Photography Store in Australia. Every element throughout this one-of-a-kind studio has been designed with great care and detail to exude glamour and to create an "experience" for the bride. Yervant and Anie will share with you how they create an experience to exceed their client's expectations-everything from unparalleled service, studio atmosphere and couture portraits. |
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| Little Angels: Charitable Marketing and Displays with Lori Nordstrom |
Monday, July 14 12PM - 1PM CST |
Registration: $47 During this webinar, Lori will walk you through her Little Angels Calendar charitable marketing campaign which raised over $20,000 for the Leukemia and Lymphoma Society in 2008 with a goal of over $30,000 for 2009. She'll share essential elements from the press release and marketing campaign to sessions, voting and the final product-the calendar. |
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| Getting the Most from Your Printing Budget with Sarah Petty |
Monday, July 28 12PM - 1PM CST |
Registration: FREE How do you know when to print digital and when to print on an offset press? If you have a small promotional budget, which most of us do, it is sometimes overwhelming to know the best way to invest your budget. Learn some strategies from former advertising agency executive, Sarah Petty, on how to get the biggest bang from your promotional budget. |
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| A Brand New World: Building Your Brand with Monica Sigmon |
Monday, August 4 12PM - 1PM CST |
Registration: $47 Nobody needs photography...so how are we going to make a living doing it? Never has it been more important to build a brand that clients can identify with and that they want to own. Spend an hour with Monica and learn how to define your identity, build a brand around it, and have clients asking for you by name. |
Register |
| Creating the Client Experience with Tim and Beverly Walden |
Monday, August 11 12PM - 1PM CST |
Registration: $47
We have been in this industry for over three decades, and we are seeing more major changes today than we ever did in the past. However, one thing we learned along the way is this; if you are not constantly moving forward, learning and changing directions when needed, you are going backwards. There is no such thing as coasting in neutral, not in today's business environment. Are you in or out? Are you standing in the middle of the road, scratching your head and wondering what to do next? Or are you standing in the road thinking of a better way to build that road with new "asphalt" to fit today's clients? In today's marketplace and with this connected, young generation of buyers, we need to understand they have more choices today than ever before. During this webinar you will learn how to separate yourself with excellence and build your brand with appropriate messaging. |
Register |
| Exanding Portrait Lines With Technology with Jane Conner-Ziser |
Monday, August 18 12PM - 1PM CST |
Registration: $47 Spend some time with Jane as she shares with you how technology has changed the way she and Patrick work. New products, new ways of looking at portraiture and fine art will be the basis for this webinar that explores technique, product development, pricing, showcasing and marketing your products for maximum impact and sales. |
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| Making Money with Engagments with Rick and Deborah Lynn Ferro |
Monday, September 15 12PM - 1PM CST |
Registration: $47 Bring the romance back into your engagements and increase your wedding sales. Deborah and Rick will show you how to obtain additional sales from engagement sessions and establish a clients for life. HIghlights include:
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Register |
| Retouching Amy with Jane Conner-Ziser |
Monday, October 6 12PM - 1PM CST |
Registration: $47 Jane has received many requests for follow-up on the tools and techniques she used on what became known as the "Feather Girl" during her and Clay Blackmore's popular Capture and Creativity Tour. During this session, you can download this file from the Marathon website and work along with Jane as she re creates this project, step by step, in slow motion time, for a fun and educational experience. |
Register |