Keys to Successful Logo Design:


  • Your logo should reflect your business concept, and its design should appeal to the type of clientele you are seeking to impress.
  • It's best to create a logo that will last over time, so beware of using the latest trendy font, as it doesn't take long for most trends to be considered old-fashioned.
  • Identify any unique features about your business or its name that might be translated into a graphic presentation of your logo, then explain these to the designer.
  • Because photography is what you sell, resist the temptation to over-design your logo with extraneous elements so that it calls attention to itself and away from your photography.
  • Make sure that all logo elements can be read or understood when reduced in size.
  • The most flexible logo is one that can fit into both horizontal and vertical spaces without having to be reduced beyond its legibility.
  • A good test of a logo's readability is whether or not it could be used as signage. If a passerby could read your logo if it was used as a sign, then it will be easily read when placed in marketing materials.
  • Make sure your logo looks good when it is rendered in black and white before you move on to adding color. There will be times when it will appear in a publication or ad that uses only one color of ink.

Let Marathon's team of design professionals create a logo that truly defines your business style. Prices listed include one interactive consultation with your graphic designer and account representative, three logo concepts and one hour of refinement for the selected logo.

Logo Design $495

Additional design time $65 per hour. Extra charges apply for logo conversion, multiple versions/file formats of final logo, and CD of original files.

Branding Essentials Packages

 

Marathon’s graphic artists are experts at both print and website design, so they can create a comprehensive design style for your business to get your photography noticed by the consumers you wish to reach. Marathon’s graphic artists are experts at both print and website design, so they can create a design style for your business to get your photography noticed by the consumers you wish to reach.


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1500 Square Turn Blvd. · Norfolk, NE 68701 · P: 800/228.0629 · F: 402/371.9382
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