June 7-11 in Memphis, TN
Holiday Inn Select - Memphis East
DAY 1 8:30-6:00PM
Day 1 focuses on School Photography Sales & Marketing. You'll learn how to book schools, what they expect, what they avoid, the products and services you'll need to offer, and what it takes to beat the national competitors. Find out why many schools like higher prices and why offering more competitive prices might actually disqualify you from getting the business. Discover “secrets” of the trade that can work for you. Did you know that the FALL is the optimal time to start promoting your School Photography program for next year? You’ll leave this program “pumped” with enthusiasm and armed with the best practices of the business – just in time for your Fall sales campaign. The "fast track" tactics and strategies taught in this course have helped thousands of photographers enter and profit from this market. Don’t miss out! Day #1 runs from 8:30AM to 6PM.
DAYS 2,3 & 4 8:30AM-8:30PM
Days two, three and four focus on School Portrait Techniques, lighting, posing, crowd control, specialized software for image capture, editing, proofing & backup, equipment demos and high-speed digital workflow. Learn how to photograph 500 students in less than 3 hours while maintaining good quality, excellent customer service with highly-accurate student data and linked image management. This part of the program is a hands-on training experience. You are welcome to bring your own equipment for the simulated school photo model shoot, but it's not required. Software & Equipment Vendors will be on hand to demonstrate their equipment during the model shoot. See it work in actual use and compare features before you buy. Day #4’s program starts with a critique of the student images photographed at the live model session. We’ll help you fine-tune your techniques to achieve near-studio portrait quality in your School Photos. This part of the program will take the fear out of handling high-volume workflow. Course schedule for Days 2, 3 & 4. runs from 8:30AM to 8:30PM.
DAY 5 Final Day 8:30-3:00PM
Day five focuses on an important and integral part of any successful School Photography program – Yearbooks & Memory Books. Schools like the convenience of dealing with one company for both their yearbook and portrait needs, and you'll appreciate the additional revenues you can earn. Learn how to handle yearbook staff & advisor relations, sales and marketing for yearbooks and layout techniques. Get tips on how to price, sell and service school yearbook accounts for Elementary, Middle and Jr. High Schools and smaller Private Schools and Academies. Basics of digital layout using Marathon's FREE software will also be reviewed. Find out how to use Yearbooks to get in the “back door” in competitor accounts which can result in you getting the whole account – Underclass photos and Yearbooks. Course runs from 8:30AM to 4PM.
All Five Days - $449 per person OR $399 with pre-registration 14 days prior to program.
Holiday Inn Select - Memphis East
5795 Poplar Ave
Memphis, TN. 38119
Reservations Phone 901-682-7881
Request Group Rate "MPS" and your room is $79 per night + tax.
Lodiging recommendations will be sent well in advance to those registered. Special room rates may be available. Some meals are provided during the workshop. Sorry, no discount for multiple attendees from the same company. These are the ONLY locations this program will be offered in 2010, so don't miss out. Final deadline for registration is one week prior to the Event for any seats remaining. Sorry, no registration will be accepted at the door.