Inspired Marketing

Our clients are being hit with thousands of marketing messages per day, how can you stand out? Learn how to get inspired about your marketing, define your brand and improve your online presence. Find out ways to make your clients love you and do some of the promoting for you! Learn more about marketing specifically to today's decision makers (that's Mom in case you were wondering!). Farrah will also share some of her AN-NE award winning marketing materials with you and discuss the process of developing her award-winning website.

Farrah won PPA's AN-NE marketing award for Best Website in 2007 and Best Image Marketing Campaign in 2008. She will talk about what inspired her award winning entries and how you can find inspiration for your marketing too!

Farrah's topics will include:

  • How to define and develop your brand
  • How to create a comprehensive and cohesive set of marketing materials
  • Finding inspiration for your marketing efforts
  • Low or no cost ways to find and connect with prospective clients
  • Marketing to women
  • Blogging, social media, twitter & the web
  • What is a client evangelist?
  • How to avoid shotgun marketing- defining your desired market and creating a marketing plan just for that group

Farrah Braniff

Farrah Braniff

also with Farrah Braniff

Originally Webcast:
June 1, 2009

Runtime: 69 minutes
Registration: $34




What is a MAP Code?

Raise your marketing to the next level with Marathon's Marketing Advantage Program (MAP)

Here's how Marathon's Marketing Advantage Program (MAP) can help . . .

When you join this dynamic plan, you become part of the industry's only comprehensive marketing program that provides photographers with all of these vital resources:

  • Professional one-on-one review of your marketing needs to assure that your marketing activities fit your business position today and are relevant to your future goals.
  • Real savings on all Marathon and BellaGrafica marketing products as well as complimentary services reserved exclusively for MAP members.
  • A structure that lets you spread your marketing payments over time, so that you can "pay-as-you-market." Spread many of the program costs into monthly payments through a points-plus-payment system that assures participants receive significant discounts across the entire Marathon and Bellagrafica line of products.
  • Ongoing support by your personal MAP Facilitator, whose primary function is to help you keep your planning and execution on track and to assure your program fees are being used efficiently.

How to get started:
To begin your own Marketing Advantage Program, call 800/228.0629 to speak with an account representative.

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