Earn $6000 to $10,000 per week combining your Family Portraiture with Affinity Marketing Strategies.

These programs can generate HUNDREDS of NEW customers with MINIMAL ADVERTISING COST.

• Family portrait directory programs for churches & synagogues, country clubs, homeowner’s associations & gated communities.
• Family portrait fundraising programs for schools, sports leagues, charitable organizations, scout troops, church youth groups and more.
• Customer, resident and membership appreciation programs featuring your family portraiture. Work with local businesses, organizations, apartment communities, assisted living facilities and many more opportunities.

Attend our upcoming two-day workshop to find out how to make 2011 your most profitable year in business. See why photographers today are learning about the many benefits of AFFINITY MARKETING to help grow their family portraiture business.

Q: What is Affinity Marketing?
A: A strategy of marketing your photography services on a “group” or “volume” basis to persons sharing common interests, affiliation, faith, association or membership providing special consideration for the mutual benefit of all.

It’s true.  Sometimes it’s easier (and more profitable) to market your services to a group of consumers, rather than market to them one by one. Allow a sponsoring group to promote your services and help you book sessions in exchange for something that benefits them. This consideration might be in the form of a pictorial membership directory, a complimentary sample session and portrait offer, or a rebate of a portion of portrait sales to benefit their fundraising. Properly organized and negotiated, Affinity Marketing programs are a WIN-WIN for everyone!

Affinity Marketing can deliver BIG sales results! $6000 to $10,000 in sales per week is a realistic goal; often at a 40%-50% profit margin.

Affinity Marketing provides many other benefits to you!

• It’s a powerful tool to help market your photography business.
• Introduces lots of potential clients to your full range of services; not just for the special promotion, but for all their families’ photography needs; year round.
• Fills in the gaps in your promotional calendar when you need more cash flow.
• Increases your customer database exponentially, plus it gets you valuable client email addresses for follow up.
• You can get local recognition as a “philanthropist” for your contributions and charitable work.
• Best of all, photography can often be done on-location; a BIG benefit to those with limited (or no) studio space for quality family portraiture.

Our two day workshop will teach you everything you need to know to get started!

Monday: Learn where the opportunities are, and how to approach them. We’ll cover all the sales and marketing basics you’ll need to make a professional presentation to potential sponsors and how to close the deal! Find out what will motivate decision-makers to choose you and provide a program that consumers will thank you for. Even if you’re not a “natural born salesperson” we’ll give you the tactics and strategies to help you be successful in getting the business and negotiating the deal that’s right for you.  We’ll also cover how to promote and schedule the photography sessions, plus how to use on-line appointment systems that are available 24/7 via web interface. 

Tuesday: We’ll start by reviewing the equipment you’ll need to do a good job, including the little things that can make a BIG difference in the speed and efficiency of your sessions. Learn about background options and how they can also make a BIG difference in your sales and customer appreciation. Find out how to do a multi-segment family portrait session in under 15 minutes; all with good lighting and attention to detail. Learn how to conduct your portrait sales presentation immediately after each session creating an instant cash flow. Plus, we’ll provide many valuable tips and resources to help you cut your production time and lab costs and bring more revenue to the bottom line! Finally, when printed, portrait directories are a requirement. Learn how to produce them quickly and cost effectively.

Seating is limited. Workshop fee is just $89 per person.

Workshop hours are 8:30AM to 6:00PM both days. 

Your Presenter: Chris Wunder, Cr.Photog.

Mr. Wunder is a 30-year veteran in the photo marketing business. His expertise extends from portraits studios to special events including school photography, sports, yearbooks and directory publishing.  An industry insider, he has worked with smaller, entrepreneurial firms as well as large corporate clients.  He is in demand as a consultant, trainer and presenter for conventions and workshops at the regional, national and international level.  Chris will share many great ideas to help you succeed in your business.